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Revolutionize China’s Auto Market Setup by Chinese EV Brands? Answers from Consumers

Li LiYijinghong LiKewen LeiYue LiYixi Luo

School of Economics and Management,Beijing Information Science & Technology UniversityLaboratory of Big Data Decision Making for Green Development,Beijing Information Science & Technology UniversityBeijing International Science and Technology Cooperation Base of Intelligent Decision Making and Big Data Application,Beijing Information Science &Technology University

摘要:As the foreign and joint venture brands introduced thier electric vehicle(EV) into China, the pattern of China’s EV market changed quietly. Under such circumstance, whether Chinese EV brands can subvert the structure of the Chinese automobile market is a question worth studying. This article uses the discrete choice experiment(DCE) to answer this question from the perspective of consumer preference. We divided the entire EV market into mid-end and high-end EV markets, a binary logit regression model was used to analyze the possibility of consumers’ purchase choice of EVs in different markets depending on the different levels of price, range, energy efficiency, number of super charging stations, service stores and installation of automated driving system. We finally found that compared with the high-end EV market, Chinese domestic EV brands are more competitive in the mid-end market, but even in the mid-end market, Chinese branding EVs are still not as attractive to consumers as joint venture brands. Generally speaking, although Chinese domestic EV brands will cause certain changes in China’s overall automotive market structure, the changes would be very limited. In the future, the Chinese brand EVs should improve its brand-specific charging service levels which can greatly increase thier competitiveness.
会议名称:

The 5th International Conference on Environmental and Energy Engineering (IC3E 2021)

会议时间:

2021-03-19

会议地点:

中国江苏扬州

  • 专辑:

    工程科技Ⅱ辑; 经济与管理科学

  • 专题:

    汽车工业; 工业经济; 企业经济

  • DOI:

    10.26914/c.cnkihy.2021.013803

  • 分类号:

    F426.471;F273.2

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