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摘要:Companies competing in foreign markets may choose to adapt their products to fit local market consumer needs or to standardize their offer to keep costs low.There are numerous researches investigating the antecedents of this choice.Little research has looked into design product sector.This paper is focusing on investigating how design-driven companies where design is the distinctive identity of the company internalize their product.We try to conceptualize the extent to which marketing mix should be adapted for this type of businesses.
会议名称:

2011 International Conference on Financial Management and Economics(ICFME 2011)

会议时间:

2011-07-02

会议地点:

Hongkong,China

  • 专辑:

    经济与管理科学

  • 专题:

    企业经济

  • 分类号:

    F274

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