The Application of Internet Technology,Imperatives in Enhancing Customer Relations an Empirical Study in Iran
Seyed Rajab Nikhashemi1Farzana Yasmin2Ahasanul Haque3Ali Khatibi4
1. Seyed Rajab Nikhashemi Graduate School of Management,Management and Science University Malaysia(MSU)2. Farzana Yasmin Graduate School of Management,Management and Science University Malaysia(MSU)3. Ahasanul Haque Faculty of Economics and Manage Sciences International Islamic University Malaysia4. Ali Khatibi Graduate School of Management,Management and Science University Malaysia(MSU)
摘要：In these days we are living in technology as well as electronic area and as the times goes on new technology comes one after another and customers are getting more powerful than retailers.Customers not only demanded for higher quality products with lower prices,but at the same time they put their feet down for greater level of customer service.However,most companies in Iran fail to keep up with the increasing customer expectation.Many companies are having trouble in retaining their existing customers especially in the Internet commerce environment because of their dissatisfaction.It is also getting even harder to create customer that are loyal to a particular company these days.This is due to the scarcity of well-built relationship between companies and their customers.In this study we found out that Internet technology plays a very important role in managing customer relations.Internet technology does not only improve the customer service but more importantly it can give value and good experience to the customers that will boost customer satisfaction and it leads to customer loyalty.
2012 International Conference on Economics, Business and Marketing Management（CEBMM 2012）