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The New Strategy of the Government’s Crisis Management under the New Media Era

LIANG PingZHANG Bei-bei

Law and Political Science Department, North China Electric Power University

摘要:At this crucial stage, the sorts of government’s crises turn up inevitably, which are resulted from the fact that our country is in the process of economic reformation and social transition. The government’s crisis management is called as a process of ongoing crisis communication. In China, government’s crisis management begins to become a hot topic after the 2003 "atypical pneumonia" incident. With the entering the information age, the application of new media not only provides a new mode of communication for the government’s crisis management, but also brings the new opportunities and challenges. Therefore, how to form an effective interaction among government and the new media has become an important problem in the research of the government’s crisis management. In this paper, I will proceed from the perspectives of communication and public relations, analyzing specific cases, combining of the characteristics of the new media, to explore the effects of the new media in the government’s crisis management, and try to put forward the corresponding strategies.
会议名称:

2011公共管理国际会议(第七届)

会议时间:

2011-10-18

会议地点:

中国四川成都

  • 专辑:

    社会科学Ⅰ辑; 经济与管理科学

  • 专题:

    行政学及国家行政管理; 信息经济与邮政经济

  • 分类号:

    D630;F49

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