Analysis on the Development Strategy of Cross-border E-commerce in Yiwu City against the Background of "The Belt and Road"
摘要："The Belt and Road" is an important strategic plan of China, As the world’s "small commodity capital" and a pilot for comprehensive reform of international trade, Yiwu is seizing the strategic opportunity of the "Belt and Road" Initiative, and actively taking the initiative. In particular, it has made major breakthroughs in cross-border e-commerce innovations. It has been approved to establish Zhejiang（Yiwu） cross-border e-commerce innovation and development demonstration zones, and actively develops provincial-level cross-border e-commerce public overseas warehouse pilot sites. This article will analyze the status quo, existing problems and challenges of cross-border e-commerce development in Yiwu from four aspects: strengths, weaknesses, opportunities, and challenges, and make brief suggestions.