RELIABILITY AND SECURITY CONTRIBUTION TO THE ESTABLISHMENT OF PERSONAL SELLING ATTENTION,INTEREST,DESIRE AND BANK CIVIL AUDIENCES AT TASKA
1. lecturer of economic faculty at Institute Management Telkom2. lecturer of economic faculty at Widyatama University
摘要：The globalization at banking has influenced, where the audiences can decide the produk from bank easily, especially saving from the bank which has interested promotions. Based on the above mentuored phenomenon, it is necessary to conduct a study on the contribution of personal selling to audiens’s desire of TASKA. The purpose of this research is to analyzes the contributions of Reliability and Assurance from personal selling Bank Saudara to audiences’s Attention, Interest dan Desire at TASKA. The process of personal selling that really influence to audiens’s desire, which is Presentetion and Demonstration process, where the interested presentation can bring the audiences through step Attention, Interest and Desire to choose the products.The final result of statistic show that there are relationship among Reliability and Assurance variables with Attention, Interest and Desire is success. So in individual method too, that two dependent variables shown significant relationship with independent variable is succes. Regression show coefficient determination 42,9 % that give the meaning Attention, Interest and Desire from audiences’s Attention, Interest and Desire to TASKA success contribute by Reliability and Assurance, and the residu,57,1 % has influence by others variables, such as the big name of Saudara Bank as a National Bank since 1906 .
2010 International Conference on Asia Pacific Business Innovation ＆ Technology Management