Ecological Attitude’s Influence on the Ecological Behavior based on the moderate effect of affect-cognition consistency
Yanli Sun1Xiaotong Hao2
1. School of Economics and Management Tongji University2. School of Economics of Management Tongji University
摘要：Green marketing is hot academically and practically. So, this study, through empirical research, explores further the correlation between the three components of ecological attitude and ecological behavior. Also, it proves the interior structure of attitude-measured by affect-cognition consistency plays a moderate role.
会议名称：
2013 IEEE International Conference on Business Innovation and Technology Management Conference
会议时间：
2013-05-17
会议地点：
中国北京
- 专辑：
经济与管理科学
- 专题：
宏观经济管理与可持续发展; 企业经济
- 分类号：
F274;F205
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