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Research on Marketing Strategies of Multinational Enterprises Taking MUJI as an Example

Jianfeng ZouYing Zou

Guangzhou College of Technology and Business

摘要:As a Japanese company in China,MUJI used to take the advantage of China’s fast development and expanded rapidly.But today,MUJI is facing a continued downturn.Therefore,based on the current marketing status of MUJI,this article conducts a comprehensive analysis of MUJI’s marketing strategy.It finds that there are problems such as incomplete promotion information,employees’ unfamiliarity with product information,overly singular advertising strategies,absence of brand crisis management,and failure of highlighting brand differences.The article proposes solutions to these problems.
会议名称:

4th International Conference on Culture,Education and Economic Development of Modern Society(ICCESE 2020)

会议时间:

2020-03-13

会议地点:

俄罗斯莫斯科

  • 专辑:

    经济与管理科学

  • 专题:

    企业经济; 贸易经济

  • DOI:

    10.26914/c.cnkihy.2020.005817

  • 分类号:

    F717;F274

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