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摘要:The modern world has witnessed a significant growth of sophisticated mobile payment technologies in Africa. WeChat wallet application, for instance, was recently launched in South Africa to replace the traditional cash-based monetary systems, hence allowing consumers to conduct financial transactions electronically. This application, originated from China, has drawn wide attention of African consumers because of competitive and ease-to-use payment features it contains. Motivated by the huge demands of the application and by inadequacy of related studies in Africa, we have proposed a conceptual model demonstrating that familiarity of WeChat wallet and propagation of word-of-mouth(WOM) play a fundamental role in diffusion and adoption of a WeChat wallet feature, called Scan Merchant, in South Africa. The findings show that all hypotheses were supported, and that the proposed determinants could be explained by acceptance levels of variances: 58%, Scan Merchant; and, 53%, WOM. These promising findings imply that our model may be suitable for both theoretical and practical settings of diffusion and adoption of payment technologies in Africa.
会议名称:

2019 2nd International Conference on Intelligent Systems Research and Mechatronics Engineering(ISRME 2019)

会议时间:

2019-06-29

会议地点:

中国山西太原

  • 专辑:

    电子技术及信息科学; 经济与管理

  • 专题:

    计算机软件及计算机应用; 经济体制改革; 贸易经济; 金融

  • 分类号:

    F832.2;F125;TP311.56;F724.6

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