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The Current Situation and Suggestions of Traditional Chinese Medicine Culture Communication in the New Media Era

Yihui LiuMin ZhongYawei YuJing Yu

Jiangxi University of Traditional Chinese Medicine

摘要:As a new way of communication in recent years, new media has provided new challenges and opportunities for traditional Chinese medicine cultural communication. This paper summarizes the current situation of the communication channels of traditional Chinese-medicine culture, This paper analyses the problems of media communication such as website, Weixin, Weibo, short video and mobile phone Apps, Finally, some Suggestions are given to solve the problem. Strive to achieve the diversity, interestingness and popularity of the forms of communication, and the authoritativeness, authenticity and practicability of the contents of communication,Return、purity and science of communication purpose.
会议名称:

2019 9th International Conference on Social Science and Education Research(SSER 2019)

会议时间:

2019-10-25

会议地点:

日本北九州

  • 专辑:

    医药卫生; 电子技术及信息科学

  • 专题:

    中医学; 新闻与传媒

  • DOI:

    10.26914/c.cnkihy.2019.039902

  • 分类号:

    R2-03;G206

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