The Generation Logic and Governance Approach of Rumors in the Field of ’Infodemic’
Chaoyu ShangXi YaoYu Zhao
摘要：COVID-19 has spawned information pandemic. Rumor is the most powerful and harmful form of ’infodemic’. What is the logic of rumor generation in the digital age? Through attribution analysis, this paper reveals the endogenous and exogenous variables of rumor generation. When clarifying the generation logic of rumors, this paper puts forward the theoretical path of effective governance of rumors. Using RAMs framework for reference, establishing a multi-agent, integrated media and information crowdfunding social network aimed at enhancing the potential ability of the public to perceive risks and effectively preventing and controlling ’infodemic’ through communication intervention, so as to give full play to the same side network effect of health stakeholders while forging a social network for ’infodemic’ control with the participation of the government, Internet platforms, mainstream media and opinion leaders, and achieving the same side network effect of stakeholders to the utmost.