The Meaning of Business Success among Javanese Mompreneurs
Erita Y.DiahsariDiana HardingMarina Sulastiana
the Faculty of Psychology, University of Padjadjaran
摘要：Business success is a crucial thing for all businessmen includes women entrepreneurs. The meaning of business success is varying among these entrepreneurs. This study aims to explore the meaning of success among Javanese women entrepreneurs which their business is categorized as Small-Medium Enterprises（SMEs）. There were 50 Javanese mompreneurs participated in this study. They work as an owner of micro and small businesses in Yogyakarta city, Indonesia. The data were analyzed through a coding process and grouped into several themes. The result shows that most of Javanese mompreneurs take relationship with others as the meaning of business success. Perceived business success came from satisfaction to maintain happiness of their families and workers, and also relationship with the Lord.
International Conference on Economics, Education and Humanities （ICEEH’14, Indonesia）