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The research on the training mode of the big data marketing in the background of the new business subject

Hongwei WuHui Guan

School of Economics and Management Dalian University

摘要:Under the background of new business subject,with the development of the Internet and the emergence of big data technology,the demand of enterprises and society for the compound marketing talents of "traditional marketing+Internet +big data technology" is increasing day by day.At present,the new challenge is put forward to the compound talents who meet the market demand in the colleges and universities.Therefore,this paper redefines the knowledge,ability and quality needed by marketing talents under the background of new business subject,and perfects the marketing talent mode of colleges and universities through targeted measures such as improving curriculum and personnel training,so as to cultivate big data marketing talents who really meet the needs of society and the practice of enterprises.
会议名称:

2nd Asia-Pacific Social Science and Modern Education Conference(SSME 2019)

会议时间:

2019-12-30

会议地点:

中国上海

  • 专辑:

    社会科学Ⅱ辑; 经济与管理科学

  • 专题:

    高等教育; 贸易经济; 市场研究与信息

  • DOI:

    10.26914/c.cnkihy.2019.053728

  • 分类号:

    G642;F713.50-4

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