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Research of Music Industry

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【作者】 李尔洁

【Author】 Li Er Jie (Department of Foreign Languages, Jiaying University, Meizhou, Guangdong 514015)

【机构】 嘉应学院外语系

【摘要】 Nowadays companies tend to globalization.Hence, it is essential for the strategic planners to know some techniques for analyzing competitors within an industry. In this paper, light will be put on music industry through the analysis of international business models (PEST), moreover, five forces of Michael Porter’s competitive strategy will be drawn on to further the analysis of global environment

【所属期刊栏目】 高校讲台 (2007年21期)
  • 【分类号】F719
  • 【下载频次】48
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