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Application of Puns in English Advertisement

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【作者】 欧阳清静

【机构】 广东科技学院

【摘要】 Nowadays,advertisement has become a key tool in business.English advertisement,with various kinds of figures of speech used in it,has shown its distinctive fascination.In particular,with the application of puns which are concise,humorous,and witty,it has highlighted the characteristics of products.

【所属期刊栏目】 外语论坛 (2012年17期)
  • 【分类号】H315
  • 【被引频次】1
  • 【下载频次】1240
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