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Marketing Strategy of Fast Fashion Brand A Case Analysis Based on H&M

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【作者】 Jin Chuchu

【Author】 Jin Chuchu;Beijing Forestry University;

【机构】 Beijing Forestry University

【摘要】 This thesis takes H&M, a leading fast fashion brand, as a case to analyze the success of international fast fashion brands’ marketing strategies in China as a reference to domestic clothing brands.

【所属期刊栏目】 大视野 (2014年18期)
  • 【分类号】F426.8;F274
  • 【下载频次】567
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